System 01
Enterprise SDR
A named outbound team working your priority accounts to a qualification standard your AEs agree to before the first email goes out.
Overview
What this actually is.
Most outbound teams are measured on meetings booked, which is why so many meetings get quietly ignored by the AEs who inherit them. We run the desk against sales accepted opportunities instead, and we publish the accept rate every week whether it flatters us or not.
The team is named, not pooled. The same people work your accounts for the length of the engagement, learn your product properly, and sit in your sales meetings.
Scope
What the engagement covers.
Tiered Account Coverage
Tier 1, 2, and 3 lists with a separate cadence, contact depth, and touch budget for each.
Multi Channel Cadence
A written 21 day sequence across email, phone, LinkedIn, video, and referral paths.
Qualification Workflow
A documented bar covering problem, timing, authority, and next step, signed off by your AEs.
Meeting Confirmation
A confirmation sequence that protects show rate, which is where most outbound quietly leaks.
Written Handoff Briefs
Every meeting arrives with the buying group map, the trigger, and the qualifying answers attached.
Weekly Rate Reporting
Reply, book, show, and accept rates by persona and by message track.
Timeline
How it runs.
Weeks 1 and 2
Build The Standard
We agree the account list, the qualification bar, and the accept/reject process with your sales leadership before any outreach starts.
Weeks 3 and 4
Cadence Live
Full sequence running on Tier 1. First meetings land in week three. Message variants that pull the wrong seniority get killed early.
Weeks 5 to 8
Fix The Rates
Rejected meetings are reviewed line by line. Targeting and qualification tighten until the accept rate holds.
Week 9+
Add Volume
Widen to Tier 2, add contacts per account, or add a second desk, only once the rates are proven.
Measurement
What this moves.
These are the numbers we report on and are judged against. Full definitions sit on the KPI Layer.
Qualified Meetings
Sales Accepted Opportunities
Meeting Show Rate
Pipeline Value Created
Related
Often Run Alongside.
Account Based Acquisition
Priority account selection and buying group mapping: the economic buyer, the operator, and the blockers, named and reachable.
Partner Channel
Recruiting and activating the partners who can produce referral and joint selling pipeline into accounts you can’t reach cold.
Revenue Attribution
Which channel, partner, and message actually produced the deal, from first touch through to closed contract.
Next Step
Thinking about enterprise sdr?
Bring your close rate, your contract value, and the accounts you cannot get into. We will build the model on the call.
We build and run the sales development desks behind enterprise pipeline, and we report on accepted opportunities, not activity.